Marketing Maturity Assessment (2026)

A short check of how clearly you define who you serve and the problems you solve—and how consistently that message is used.

• A. We haven’t clearly defined who we’re for or what pains we solve.
• B. We have rough personas, but they’re guesses.
• C. We’ve defined our ideal customers and their top pains.
• D. We validated our ICP and messages with real wins/losses.
• E. We tailor messages by segment and keep a simple “message library” the team uses.

Looks at how clearly your value is packaged so buyers understand what they get and why it works.

• A. We sell broad “services,” not a clear offer.
• B. We have basic packages but they’re generic.
• C. We have a clear core offer with proof it works.
• D. We adjust offers by segment/problem.
• E. We regularly test/refine offers and see strong attach rates.

Checks whether you can see where results come from and compare channels reliably.

• A. We don’t really track results.
• B. We use GA4 only.
• C. We use GA4 and a CRM with source capture.
• D. We can see multi-touch influence, not just last click.
• E. We trust our pipeline attribution and cohort views.

Assesses how predictably you plan, publish, and review work week to week.

• A. Work is ad-hoc; we publish when we can.
• B. We try monthly, but it slips.
• C. We publish and review results every week.
• D. We run weekly with simple workflows/SLAs.
• E. We have helpful automation and a brief weekly retro.

Looks at how you create, quality-check, and reuse content so it builds value over time.

• A. We post sporadically.
• B. We have a calendar but miss deadlines.
• C. We use briefs and ship consistently.
• D. We have a clear process with owners and QA.
• E. Our library compounds and supports pipeline.

Checks whether paid channels are managed as a learning and growth system.

• A. We don’t run paid.
• B. We boost things occasionally.
• C. We keep a small, always-on test budget.
• D. We run structured experiments with negatives and learning goals.
• E. We manage a portfolio with CAC guardrails.

Covers how you keep in touch and move people forward between first touch and ready to buy.

• A. We just send a newsletter.
• B. We have a basic welcome series.
• C. We run segmented drips for different interests.
• D. We trigger messages by behavior and stage.
• E. Our lifecycle is tied to revenue metrics like CLV.

Looks at how you improve pages and forms so more visitors take action.

• A. Our pages/forms aren’t optimized.
• B. We tried one A/B test once.
• C. We test regularly.
• D. CRO is a program with a backlog and cadence.
• E. We personalize experiences and use proven CRO playbooks.

Checks how well sales and marketing coordinate definitions, feedback, and targets.

• A. Sales and marketing work in silos.
• B. We sync sometimes.
• C. We share definitions (e.g., MQL/SQL) and meet weekly.
• D. We review pipeline together.
• E. We share targets with a closed-loop feedback cycle.

Looks at how clearly you show results, stories, and credibility where buyers need it.

• A. We have a few testimonials.
• B. We have some quotes scattered around.
• C. We show case bullets on key pages.
• D. We have full case studies with numbers.
• E. We keep proof fresh—logos, vertical stories, analyst quotes.

Checks whether you consistently publish clear answers to real buyer questions.

• A. We don’t really cover FAQs.
• B. We have a few FAQs.
• C. Core pages include solid FAQ sections.
• D. We research real questions (e.g., People Also Ask) and add schema.
• E. We run an AEO program and track coverage gaps.

Assesses how you capture lessons, decide, and carry wins forward.

• A. We don’t capture learnings.
• B. We have ad-hoc notes.
• C. We keep a weekly learnings doc.
• D. We use simple experiment cards and make decisions.
• E. We keep a clean archive and build on wins.